FastTrack Analytics
LLM-native UX analytics for any website: per-site event catalog, MCP instrumentation, session replay, and alerts on your infrastructure.
Site-agnostic layer for any website. First production tenant: FastTrack BKK with optional booking pack. Separate analytics database by design.
FastTrack Analytics was first deployed for FastTrack BKK under real consumer traffic, with an optional booking template pack for airport checkout flows. The platform is site-agnostic: any website gets behavioral auto-capture plus a creator-defined catalog. The browser SDK runs in a separate database from transactional apps. Session replays and heatmaps informed actual UX fixes under production load.
What you get
A deployable layer on infrastructure you control, not a login to our servers.
Included
- Full source and deployment patterns for your cloud or hosting environment
- API, operator dashboard, and embeddable widget or browser SDK
- MCP server and Event Catalog tooling where applicable (analytics)
- Documentation and patterns proven under production operational load
- Direct conversation with the team that built and runs it
- Ingest API, browser SDK, and LESP v0.1.0 MCP server for LLM instrumentation
- Event Studio dashboard, session replay, heatmaps, funnels, and alerts
- Per-site Event Catalog with optional industry template packs
Not included
- Hosted multi-tenant SaaS on OwnerLayer servers. You run the API and hold the data
- Turnkey delivery without someone who can deploy a database and an API
- Published license tiers or per-seat billing. Commercial terms are quoted per engagement
How it works
The problem
Third-party analytics rent you a dashboard while holding your behavioral data, session replays, and event vocabulary hostage. Their generic event schemas do not match how you or your LLM actually describe the product.
For a site built or instrumented with AI agents, that means semantic events defined during development never land in a shared glossary. Funnel drop-offs, rage clicks, and session replays that could explain conversion loss sit behind a vendor's event quota. You pay more as traffic grows, but the underlying data and the vocabulary to interpret it remain theirs.
The solution
A site-agnostic analytics platform with a per-site Event Catalog, MCP server for LLM build-time instrumentation, behavioral auto-capture, and human-readable Event Studio. First deployed under real production traffic at FastTrack BKK.
LLMs define semantic events via MCP while building the site, tag controls with data-insight-id, and analyze sessions later using the same glossary. Behavioral events (clicks, scroll depth, rage clicks) capture automatically. Humans review and activate definitions in Event Studio. Replay chunks, heatmap rollups, funnels, and alerts run on infrastructure you own, with optional industry template packs for booking-style flows.
What you own
- Per-site Event Catalog: custom semantic events, property schemas, and creator vocabulary
- Raw event data, session metadata, and replay chunks in your database and object storage
- The ingest API, browser SDK, and MCP server, no shared vendor pipeline
- Heatmap rollups, funnel definitions, alert rules, and retention policies you define
What you stop paying for
- Event-volume tiers and session replay quotas from product analytics vendors
- Hosted dashboards that gate your behavioral data behind export limits
- Vendor lock-in on event schemas, replay storage, and funnel definitions
Own vs rent
| Category | Rented (SaaS) | Owned (FastTrack Analytics) |
|---|---|---|
| Pricing model | Event-volume tiers and MTU limits that increase with traffic growth | Flat infrastructure cost with predictable scaling as pageviews grow |
| Data location | Events and replay chunks stored in vendor pipeline you cannot query directly | Raw events in your database, replay chunks in object storage you control |
| API control | Vendor SDK and ingest endpoints with schema changes on their schedule | Browser SDK and ingest API you deploy and version yourself |
| Vendor risk | Quota changes, feature deprecation, and pricing hikes as traffic scales | No vendor gatekeeping on your behavioral data or replay storage |
| Export / retention | Data export limits and retention windows tied to plan tier | Retention crons and deletion workflows you configure |
| Uptime dependency | Dashboard and ingest unavailable during vendor outages | Ingest and dashboard uptime on infrastructure you monitor |
Deploy FastTrack Analytics on your stack
Tell us your operator headcount, sites, and hosting preferences. We will walk through deployment scope and commercial terms.
Built in production. Shipped under real load.
Capabilities
- Per-site Event Catalog: custom semantic events with llmDescription, aliases, and property schemas
- MCP server for LLMs: LESP v0.1.0 open protocol (lesp_* tools), define snake_case events while building, analyze sessions with the same glossary
- Event Studio dashboard: human observability mirroring what the LLM configured
- Behavioral auto-capture (page views, clicks, scroll depth, rage clicks) plus explicit track() events
- Browser SDK with data-insight-id tagging, batch ingest, and consent-aware session tracking
- Session replay, heatmap rollups, custom funnels, and webhook alerts on your infrastructure
- Optional industry template packs (e.g. booking/checkout), opt-in, not the default model
Architecture
License FastTrack Analytics
Start with a direct conversation about deploying FastTrack Analytics under a commercial agreement on infrastructure you control.